This document was last updated Jan 05 2010
Swap-a-lease is committed to protecting your privacy. You can visit
many pages on our site without giving us any information about yourself.
But sometimes we do need information to provide services that you
request, and this privacy statement explains data collection and
use in those situations. This privacy statement only applies to
Swap-a-lease.co.uk; it does not apply to other online or offline
Swap-a-lease sites, products or services. Please read the complete
Swap-a-lease.co.uk privacy statement.
Collection of your Personal Information
We will ask you when we need information that personally identifies
you (personal information) or allows us to contact you. Generally,
this information is requested when you are registering before entering
a contest, ordering e-mail newsletters, joining a limited-access
premium site, signing up for an event or training, or when purchasing
and/or registering Swap-a-lease products. Personal information collected
by Swap-a-lease.co.uk often is limited to e-mail address, language,
country or location, but may include other information when needed
to provide a service you requested.
For example: If you choose a service or transaction that requires
payment, such as advertising your leasing contract, we will request
personal information necessary for billing, such as: name, address,
telephone number, and credit card number.
When you buy advertising or any other service or item, we may ask
you to register your purchase electronically. We keep this registration
information on file with any information you've already given us
on previous visits to our Web site.
Swap-a-lease.co.uk may also collect certain information about your
computer hardware and software. This information may include: your
IP address, browser type, operating system, domain name, access
times and referring Web site addresses. This information is used
for the operation of the service, to maintain quality of the service,
and to provide general statistics regarding use of Swap-a-lease.co.uk.
Swap-a-lease.co.uk also collects information about which pages
our customers visit within Swap-a-lease.co.uk. This site visitation
data is identified only by a unique ID number, and it is never linked
with personal information unless a user consents as described below.
Use of your Personal Information
We use your personal information for the following purposes:
- To ensure our site is relevant to your needs.
- To deliver services, such as advertising
newsletters, events, training or software, which you request or
- To help us create and publish content most
relevant to you.
- To alert you to product upgrades, special
offers, updated information and other new services from Swap-a-lease,
if you so request.
- To allow you access to limited-entry areas
of our site as appropriate.
We will merge site-visitation data with anonymous demographic
information for research purposes, and we may use this information
in aggregate to provide more relevant content. In some limited-entry
sections of Swap-a-lease.co.uk, with your approval, we will combine
site-visitation data with your personal information in order to
provide you with personalized content. If you decline permission,
we will not provide you the personalized service and won’t
merge your personal information with site-visitation data.
We occasionally hire other companies to provide limited services
on our behalf, including packaging, mailing and delivering purchases,
answering customer questions about products or services, sending
postal mail and processing event registration. We will only provide
those companies the information they need to deliver the service,
and they are prohibited from using that information for any other
Swap-a-lease may disclose your personal information if required
to do so by law or in the good-faith belief that such action is
necessary to: (a) conform to the edicts of the law or comply with
legal process served on Swap-a-lease or the site; (b) protect and
defend the rights or property of Swap-a-lease and its family of
Web sites, or (c) act in urgent circumstances to protect the personal
safety of Swap-a-lease employees, users of Swap-a-lease products
or services, or members of the public.
Your information may be stored and processed in the United Kingdom
or any other country in which Swap-a-lease or its affiliates, subsidiaries
or agents maintain facilities, and by using this site, you consent
to any such transfer of information outside of your country.
Control of your Personal Information
When you register, or otherwise give us personal information, Swap-a-lease.co.uk
will not share that information with third parties without your
permission, other than for the limited exceptions already listed.
It will only be used for the purposes stated above.
Registering also allows you to tell us how or whether you want
Swap-a-lease.co.uk to communicate with you. You can decide what
information you want to receive and how you want to receive it.
Or you can tell us not to contact you by removing check marks from
the contact option boxes. If you buy advertising from Swap-a-lease.co.uk,
and do not want to receive such information, do not check the box
on pages where personal information is collected which says: Yes,
I would like to receive other offers through swap-a-lease.co.uk.
Swap-a-lease.co.uk may send out periodic e-mails informing you
of service or security issues related to a product or service you
requested, or confirming you requested a product or service. You
will not be able to choose to unsubscribe to these mailings, as
they are considered an essential part of the service you have chosen.
Access to your Personal Information
We will provide you with the means to ensure that your personal
information is correct and current.
If you register on Swap-a-lease.co.uk or subscribe to a newsletter,
you can review and edit your personal information.
- View and edit personal information you have
already given us at Swap-a-lease.co.uk.
- Tell us whether you want Swap-a-lease.co.uk
to send you marketing information.
- Choose whether you want third parties to
send you their offers by postal mail.
- Subscribe, or cancel subscriptions, to newsletters
about our services and products.
Some services offered on Swap-a-lease.co.uk may collect information
is not directly editable by you online. In such cases, you can access
your personal information by contacting Swap-a-lease.co.uk as described
at the bottom of this statement.
Security of your Personal Information
Swap-a-lease.co.uk is committed to protecting the security of your
personal information. We use a variety of security technologies
and procedures to help protect your personal information from unauthorized
access, use or disclosure. For example, we store the personal information
you provide in computer servers with limited access that are located
in controlled facilities. When we transmit sensitive information
(such as a credit card number) over the internet, we protect it
through the use of encryption, such as the Secure Socket Layer (SSL)
Protection of Children's Personal Information
Swap-a-lease.co.uk is a general audience site and does not knowingly
collect any personal information from children.
When someone visits the site, a cookie is placed on the customer's
machine (if the customer accepts cookies) or is read if the customer
in the collection of the site visitation statistics described above.
links are clicked by customers. This information is used to ensure
we are sending information customers want to read. It is collected
in aggregate form and never linked with your personal information.
Web beacons, also known as clear gif technology or action tags,
may be used to assist in delivering the cookie on our site. This
technology tells us how many visitors clicked on key elements (such
as links or graphics) on a Swap-a-lease web page. We do not use
this technology to access your personally identifiable information
on Swap-a-lease.co.uk; it is a tool we use to compile aggregated
statistics about Swap-a-lease.co.uk Web site usage. We may share
aggregated site statistics with partner companies but do not allow
other companies to place clear gifs on our sites.
If you choose to not have your browser accept cookies from the
Swap-a-lease.co.uk web site, you will be able to view the text on
the screens, however you will not experience a personalized visit
nor will you be able to subscribe to the service offerings on the
Changes to this Statement
Swap-a-lease.co.uk will occasionally update this privacy statement.
When we do, we will also revise the "last updated" date
at the top of the privacy statement. For material changes to this
statement, Swap-a-lease.co.uk will notify you by placing prominent
notice on the Web site.
Swap-a-lease welcomes your comments regarding this privacy statement;
please contact us by e mail or postal mail.
Last Updated: Monday Jan 05 2010